Walk into any location of a successful coffee franchise — whether it’s across town or across the state, you expect the same thing: the same latte, the same feel, the same experience. Customers trust the name no matter which door they walk through, that’s brand consistency at work. At its core, a coffee franchise runs on two pillars:consistency in taste, and consistency in brand image. Get both right across every location, and customer trust the name no matter which door they walk through. Get either one wrong, and that trust erodes fast. Consistency in